WomenAid Branding

WomenAid and Women of the World Awards and Campaign were created in 1987. WomenAid International (WAI) reflected the organisation's expanding humanitarian and development activities. WomenAid International-Caucasus (WAI-C) was a regional office established in 2000.

The initial WomenAid International (WAI) logo was rebranded in 1994 by founder, Pida Ripley, after seeing so many refugees in different countries looking up at the stars, and saying "All we have left is hope."

The five pointed 'Star of Hope' represents the hope of those in crisis and distress in five continents.

Read the story of the Star of Hope.