Anti-Trafficking Multi-Media Campaign and the
Anti-Trafficking Network Platform
WomenAid Health & Gender Equity Centre team
successfully implemented an anti-trafficking
project (funded by the International Organisation for
Migration (IOM) and WomenAid International) aimed
at increasing awareness of irregular migration and trafficking
of women, youth and children in and through Georgia.
It achieved this by establishing a Georgian
Anti-Trafficking Network Platform (over 90 participant
organizations) and organizing Round
Table Dialogues that facilitated cross sector dialogue
between key players and stakeholders.
Anti-Trafficking Platform members worked together to promote
awareness on the issue and focused on prevention and protection
strategies for vulnerable sectors of Georgian society.
An important part of WomenAid’s anti-trafficking
activities was the development of a government-endorsed leaflet
and poster that provides vital information on the way
trafficking gangs work and how those young girls and women most
at risk can protect themselves.
The Platform members drafted ‘Safety Guidelines’
for publication in the “Be
Safe! Be Smart!” leaflet
for distribution to those considered to be at risk.
Parliamentary Committee endorsement of the Safety
Guidelines leaflet was obtained.
Another WomenAid initiative was the gathering together of
professionals working in the press, TV and radio sectors and,
with their support, establishing a Media
Advocacy Platform that would
use their professional skills and knowledge of the media to
participate in the development of civil society by promoting
awareness and stimulating debate on issues of critical concern.
Consequently very extensive media coverage was obtained through
the support of all the press, radio and TV channels in
Smart! Be Safe!” Campaign is now established as an
annual campaign and receives the support of the Georgian State
TV and Radio channels
which the WomenAid “Be Smart! Be Safe!” Public
Service Advertisement (PSA) each year for a period of 30 days.
The Georgian government has asked WomenAid to distribute several
hundred thousand WomenAid “Be Smart! Be Safe!”
anti-trafficking information leaflets throughout the country.